Moving into your advanced design classes, you will most likely be learning some package design. The Dieline is a great spot to discover what is being done on the leading edge of package design. The term dieline comes from the path that is cut when an item is manufactured or printed. Think of creating an odd shaped wine label versus a plain rectangle shaped label. The shape of that label will be cut by a die. It's a great analogy for what you will find here: innovative package design that goes beyond the normal.
You will see here how package designers think of the packaging in its entirety, not just a label, but the materials and shape of the product. This approach creates a complete and unique story around a product.
The Dieline
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